Finding Your Soul in Your Brand with Twah Dougherty

September 27, 2022 Jaine Kershner

Today I’m chatting with Twah Dougherty all about finding your soul in your brand. Twah shares how by discovering who she truly was as an artist and not holding back, she was able to find & define her brand and grow her wedding photography business. She now books her ideal clients and she’s excited for you to find the soul in your brand as well. A little bit about Twah before we get started, Twah is a leading boutique wedding photographer and fashion influencer based in New York & California. Twah is recognized by the esteemed wedding publication, Over The Moon, as one of the Top Wedding Photographers in the Industry.

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How to Work and Network with Luxury Planners with Chanda Daniels

September 20, 2022 Jaine Kershner

We are chatting with Chanda Daniels all about how to work and network with luxury wedding planners. Chanda shares her thoughts and advice on how you can start authentically connecting and working with planners inside the luxury space. A little bit about Chanda is that she is recognized as one of the nation’s leading LGBTQ+ Wedding Experts, she is the owner & creative director of Chanda Daniels Planning + Design and founder of A Monique Affair, one of the leading event planning companies in the San Francisco Bay area.

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Publication and Submission Tips from Real Weddings Editor from the Knot with Hannah Nowack

July 26, 2022 Jaine Kershner

I’m so excited to be chatting all about publication and submission tips with Hannah Nowack the Real Weddings Editor of The Knot. Hannah gives us the inside scoop as to what editors are looking for, how The Knot’s editorial process works, and what to stay away from when submitting your weddings to publications. A little bit about Hannah is that she is the Senior Weddings Editor at The Knot and oversees both the print and digital real weddings coverage. She also writes and edits inspirational content that encompasses everything from planning and etiquette advice to thought-leadership pieces and we are so excited she’s here today with us.

The Knot - https://www.theknot.com
Two Bright Lights - https://www.twobrightlights.com

Radical Responsibility As An Artist: Making People Feel with Courtney Wolf

June 21, 2022 Jaine Kershner

I’m chatting with Courtney Wolf from Invision Events all about the Radical Responsibility As An Artist: Making People Feel. We discuss how as artists, we create our art and use our vision, experiences, and perspectives and how that translates to our clients. A little bit about Courtney, she is Invision Event's principal planner, a founder of Educate, Empower, Encourage, and a business, and life coach wrapped up in a wedding planner’s body. She has a degree in Marketing, MBA, and consider her your personal cheerleader and someone who will transform you into part of the "get it done" crew.

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Interested in collaborating? Please fill out our contact page and say hello!

The Art of Receiving with Andrea Freeman

June 14, 2022 Jaine Kershner

I’m chatting with Andrea Freeman all about the art of receiving. Andrea shares and gives tangible tips on how you can shift your readiness to be open to receiving including your business to personal life. A little bit about Andrea, she is a mindful business coach and peak performance planner working with creative entrepreneurs to supporting their evolution. Andrea is on a mission to help service-based business owners realign with their purpose, create greater financial freedom, fulfillment, and make a difference in the world.

Understanding the Wedding Industry Tiers and How to Break into the Next Level with Wendy Kay of Birds of a Feather Events

June 7, 2022 Jaine Kershner

I’m chatting with Wendy Kay from Birds of A Feather Events all about understanding the wedding industry tiers and how to break into the next level. Wendy shares what each level consists of, why understanding where you are and want to go is important and how to break into the next level of your business. A little bit about Wendy, she has been deemed a Top Wedding Planner and Event Designer Worldwide by Martha Stewart Weddings, and Best Wedding Planner in America by BRIDES. As a co-founder of Educate | Empower | Encourage, Wendy finds immense joy in assisting other creatives in leveling up their own businesses.

Choosing Your Business Structure, Business Name, and Trademark with Kailey Jacomet

May 10, 2022 Jaine Kershner

I’m chatting with Kailey Jacomet all about choosing your business structure, business name, and trademark. Kailey and I chat about the different types of business structures to consider when starting your business along with choosing a business name that will have longevity. We also discuss the how-to and the why behind trademarking certain parts of your brand. A little bit about Kailey is that Kailey Jacomet is a business attorney and mom of two. In her law practice, Brand Law Boutique, she helps entrepreneurs protect their brands with trademark registration, and provides attorney-drafted contract templates for service providers in her shop, Contractista. This conversation is an important first step when starting your business or if you’re like me, thinking about changing your business name a few years in. I hope it’s helpful for you today but feel free to reach out to Kailey directly for further assistance.

Want to Get Paid Faster and Never Pay a Processing Fee Again? Meet Maroo + Sign Up for FREE

May 3, 2022 Jaine Kershner

I'm so excited to share my new payment processor with you, meet Maroo! I recently switched to this new payment platform because it was specifically designed and created for wedding pros!

So, what makes Maroo so great? Let me count the ways…

1 - You can accept ACH Payments, Debit Cards, Credit Cards, and Pay Over Time. Prior to Maroo, I could only accept ACH payments through 17 Hats so adding Debit Cards has increased my client's ability to pay online!

2 - No Fees for Bank Transfers (ACH/e-checks) or Debit Card purchases. For each ACH payment, I would pay a $5.00 flat rate to Stripe. So, let's say you pay $60 a month in processing fees by simply switching to Maroo, you could save up to $720 a year!

3 - You can have your clients pay the 2.9% credit card fees automatically. If you accept credit cards, you can now have your clients pay the 2.9% processing fees OR give them the ability to pay another way. (be sure to check with your state to see if you can pass along this fee)

4 - Get Paid the NEXT business day. No more waiting 5-7 days from the other processor companies. Somehow the money magically appears in your bank account in ONE business day. It's incredible!

5 - Pay Other Vendors. Never use Venmo or write a check ever again. Pay other wedding vendors (ie. second photographers) easily with Maroo. Oh, and the best part is at the end of the year, Maroo will create your 1099's for you for FREE! It's one less thing you have to worry about during tax season and one less “fee” from your accountant. Maroo can save you even more money!

6 - It's 100% FREE! Yes, you read that correctly. You don't pay anything to use Maroo which seems totally insane but it's 100% true. It's free to sign up and use Maroo immediately.

So, are you excited to try Maroo? I hope so!

I've completely updated my process to use Maroo as my payment processor. My clients are so happy because they now have multiple ways to pay online and I love getting money into my bank account faster. Yay!

Click and sign up for your FREE Maroo account today!

Are Hashtags Even That Important?

April 12, 2022 Jaine Kershner

Today I’m chatting with Maria Del Mar all about if Hashtags are even important anymore? Maria shares her thoughts and research on why hashtags are still important, how we should be using them, how to create our own hashtag banks, and how to avoid the overuse of hashtags. A little bit about Maria is that she is the CEO & Founder of SMS Media, a wedding social media management & coaching business in the DC area. With over 7 years in the Digital Marketing world and has a passion for Marketing as a whole, User Behavior, Buyer Psychology, Copywriting, and Analytics.

How to Prequalify Clients with Sam Jacobson

March 15, 2022 Jaine Kershner

Today I’m chatting with Sam Jacobson all about how to Prequalify Clients. Sam and I chat about why it’s important and necessary to pre-qualify your clients before you start the buyer’s journey together. Sam shares helpful tips, advice, and action steps to help you start prequalifying your clients in no time. A little bit about Sam, he helps event pros book more couples at higher prices. In 2018, He founded Ideaction Consulting with his wife (and fellow sales expert and now conversion copywriter), Katy. Since then, their team of seven has worked 1:1 with hundreds of clients providing business coaching, workshops, online courses, and website copywriting.

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