How to Make Content Marketing Fun & Exciting Again with Ari Leo

We are chatting with Ari Leo about how to make content marketing feel fun and exciting again. Ari shares how she is able to continually create new marketing content to promote her photography business without burning herself out. A little bit about Ari, is a fun-loving Boston wedding photographer, serving unique, modern, offbeat couples with plenty of personality. She’s passionate about marketing and helping fellow wedding photographers and we’re so happy she’s here!

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Ari Leo Podcast Interview

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How to Use Canva to Support Your Wedding Photography Business with Brenda Cadman

I’m talking with Brenda Cadman about how to use Canva to support your wedding photography business. Brenda is a Canva-verified expert who explains the power of Canva, her best practices to stay organized, and how it can help wedding photographers make beautiful marketing materials easily and quickly. A lilted bit about Brenda is based out of Prince Edward Island in Canada. She has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love.

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How to Get the Best Hashtags Instagram - Hashtag Fox

I’m so excited to finally share one of my favorite new apps for Instagram. Everyone, meet the incredible Hashtag Fox. It’s an incredibly easy-to-use online app that allows you to clearly, simply, and quickly search the most popular hashtags being used and found on Instagram in real-time!

Hashtag Fox for Instagram

 
 

I have been using Hashtag Fox for the last few months when I sit down to batch scheduled my Instagram posts for my wedding photography and the podcast/business coaching Instagram accounts. They provide a wonderful how to use the program when you first join but here’s a quick overview of how I like to use the program.

First, I log into Hashtag Fox and do a quick search on hashtags that I use frequently. It only takes a few minutes for the app to come back with the best and most popular hashtags that are being seen on Instagram. The program is easy to read with visual aids to help you see the top 9 Instagram posts and rates them from good to bad.

Next, your results will start to appear on your screen. You can simply click on the hashtags you’d like to use (note: you can use up to 30 hashtags on each Instagram post) and gives you the option to either save them to a new Hashtag Fox saved collection or simply copy and paste them into your Instagram Planner (I use Later) or directly into the Instagram post.

I prefer to create a new collection each time and then see how well the new set of Hashtags performs. You simply repeat this process for each new hashtag term you want to use. So easy!

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My Favorite Feature - Nerd Mode

One of my favorite features in Hashtag Fox is Nerd Mode (image below) because it breaks down the hashtags by their actual performance!! If you are a data lover like me, this is so valuable!! It says which hashtags are Excellent, Good, or Insufficient (I would steer clear of those!). It’s so helpful to see how they rank and which ones you might want to focus on when you are creating your new posts.

You can also sort by the Magic Score or EP Likes, Average Likes, Comments, and more so you can see how each particular hashtag performs on the platform.

I like to use a mixture of popular and not-so-popular hashtags to give my posts a good chance of being seen. Instagram will only show your posts to approximately 3-5% of your audience so having a tool in your back pocket to help you be found is really something every wedding photographer should invest in.

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Instagram Hashtag Results

After a few months of consecutively using Hashtag Fox, I can confidently say that more and more people have been seeing my posts on Instagram. They typically are new users who do not follow my accounts but through the power of hashtags found and saw my content on Instagram.

With how hard it is to be found on Instagram these days, I will take any help I can get and Hashtag Fox is a powerful, easy-to-use tool that makes searching for new hashtags simple and fun!

A Special Discount Just for You!

Just for our Tea with Jainé community - Hashtag Fox is $9 per month and you can use the discount code jainekershner to save money off of your monthly subscription. I’m so happy to partner with wonderful companies that support Tea with Jainé.

- I was given a free subscription to Hashtag Fox in exchange for my honest opinion and review.

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Understanding the Creative Shift in Editorial Content and Social Media Strategies Inside the Wedding Industry

We are chatting with Sarah Kay Love about understanding the creative shift in editorial content and social media strategies inside the wedding industry. Sarah shares her insight on what is going on with creating new content, how to use social media for your brand, and so much more. A little bit about Sarah is that she runs a creative agency, specializing in styling branding, killer content, and smart digital marketing strategies devoted to helping companies build brands that differentiate themselves and increase business. Sarah spent five years at The Knot magazine producing and curating visuals on a variety of media platforms from print to digital editorials, covers, advertising campaigns, and social media channels. She also spearheaded the real wedding and styled shoot submission process for the national and regional magazines. Sarah is now combining her unique skill set and sharing her knowledge with photographers and creative professionals to properly strategize, produce, curate, and market content so they can get noticed, drive revenue and stand out in a saturated market.

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How to use Email Marketing To Grow Your Business with Kendra Swalls

I’m excited about this weeks episode because I’m chatting with Kendra Swalls about how to use Email Marketing To Grow Your Business. Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

Applications Mentioned in Show:

Flodesk - Sign up Here and lock in the beta discount of $19 per month forever!
Canva - Sign up Here to create use free templates for your email marketing

Sign Up for Kendra’s FREE resources:

www.girlmeansbusiness.com
https://www.girlmeansbusiness.com/resources 
Listen: https://podcasts.apple.com/us/podcast/girl-means-business/id1457458458

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Stay up to date & visit us at www.teawithjaine.com and follow @jainekershner on Instagram to see our latest IGTV episodes. Have a topic you'd like us to discuss? Email us at hello@teawithjaine.com

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Marketing Jump Start Guide is Here!

It brings me great joy to announce that our online shop and first digital product is available now - YAY!

I’ve been hard at work putting together our very own online resource shop for wedding photographers! I had originally planned on launching this by Summer but with the “gift” of extra time, I was able to accomplish this HUGE goal a lot sooner than expected. So, who’s excited to learn more? Yay!!

Our very first digital product is our brand new Marketing Jump Start Guide!! 🎉

Think of it as the full-size, in-depth companion to the Marketing Quick List I released a few days ago! 

Ok, so let me ask you a question, are you frustrated because you don’t know where to start or how to promote your wedding photography business? 

Well, I’ve got some exciting news for you!

Inside this 29-page guide, I’m sharing 10 ways to successfully market and promote your wedding photography business. Including simple and actionable steps, long term recommendations, and proven strategies that have transformed my own wedding photography business over the last decade.

If you are struggling to jump start your marketing strategy, attract your ideal clients, and book weddings you are truly excited about, then this guide is especially for you!

Oh, and the best news, it's only $27 🎉

Visit the shop for more information about and GET your copy today!!!

I cannot wait to continue to bring you digital resources to help you succeed in your wedding photography business. Oh, and if you visit the shop, you can also download a few of our past FREEBIES too!!

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The Marketing Intensive Workshop for Wedding Photographers - Recap

Hosting my very own first in-person workshop was literally a dream come true! I spent months putting this three-day Marketing Intensive for Wedding Photographers together and so happy how it all turned out! I wanted to share with you a brief overview of each day and give a big thank you to all my wonderful attendees. Let’s jump right into it!

Each morning students were welcomed to a light breakfast, coffee, and of course, tea! We chatted before each session began which was wonderful for students who did not know each other prior. Each Marketing Intensive was broken down into 45-minute segments with Tea Breaks in between sections. I wanted to make sure the information was easy to process and everyone was able to stretch and take a break before we dove into the next section. Sometimes workshops can give you “all the information” in lump sum’s of time and I wanted to make sure each session was easy to process and answer any questions that came up. Students really appreciated this feedback and it was very well received.

Jaine Kershner - Wedding Photographer Coach

The Marketing Intensive for Wedding Photographers - Instagram
Day One

On the very first day of our workshop, we concentrated on Instagram and how wedding photographers should be using this platform for their wedding photography businesses. I shared how I easily and consistently create content, how I create captions easily, and how I interact with my audience using Instagram Stories. Instagram is one of my most favorite topics to teach and I was so happy to help each attendee and answer their specific questions or concerns about Instagram.

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What would be a workshop without a little swag, right? I sourced a few of my favorite items for my students to take home with them. Each attendee received a Sweet Water Decor “You Got This” hot and cold to-go mug in pink (of, course!), a pack of my favorite chocolate-covered snacks from Fatty Sunday’s (a Brooklyn based company), a new Monogrammed Notebook and pen to take their notes.

I also want to thank Instaproofs, my online image hosting company, for providing my attendees with a special discount code to enjoy two months off their yearly subscription. Thank you, Adam and everyone over at Instaproofs!

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The Marketing Intensive for Wedding Photographers - Pinterest
Day Two

The second day of our Marketing Intensive we concentrated on how wedding photographers should be using Pinterest for their business vs. using it for personal use. I went over how I use the platform and how it’s changed over the last two years and I know receive up to 170K views a month! I did a live demo of Tailwind and how to use this incredible application and incorporate it into your business workflows.

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The Marketing Intensive for Wedding Photographers - Submissions
Day Three

Our last and final day, was all about How to Create a successful and strong wedding submission to get your work featured online or in print. I gave students class assignments and we answered all their questions during each section. We ended by going over each students wedding submissions and helping them create faster workflows for getting each submission into the inbox of editors faster.

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I want to give a huge shout out and THANK YOU to each and every one of my attendee’s! Thank you so much for believing and trusting me to help you in your wedding photography businesses! I appreciate each and every one of you and cannot wait to see how you are doing in your own personal journey. Each attendee received a 30-minute complimentary online progress call with me as part of their workshop. I think it’s so important to help keep attendee’s accountable and on the right track!

Wanna know what they thought about attending the Marketing Intensive for Wedding Photographers? Read their honest reviews here.

JOIN THE WAITLIST

Bummed you missed out on the workshop? Well, I’ve got some great news for you. I’ll be hosting the next round of Marketing Intensives in August 2020. So sign up for our waitlist here and be the first before we announce it to the public. You definitely do not want to miss this as it will be the last intensive workshop for 2020. I cannot wait to meet you and help you create a killer marketing plan for your wedding photography business!

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Free Marketing Checklist for Wedding Photographers

I'm back from the holidays and getting into the full swing of things for the New Year! I have so many exciting projects to share with you over the next few months including new podcasts, our monthly meetups, and our first-ever marketing workshop in February!!

You guys, who's ready to make 2020 the best year yet? I am here for it!

But, with any New Year, comes new struggles and how many of you are already feeling overwhelmed to get #allthethings done by the end of the month, especially with your marketing plan? 

Creating new content for Instagram can be overwhelming, updating your Pinterest can feel like a chore, and who has the time to submit their weddings for publication? 

Sis, I know, I've been there too but, I've got a solution for you!

I created a Marketing Checklist for Wedding Photographers to help you create an easy marketing plan for your business. It’s my top 10 things you can be doing right now to start creating a marketing strategy that helps bring new clients to your wedding photography business today!

Download the FREE guide here and start reaching your ideal clients today! Enjoy! xo, Jainé

Free Marketing Checklist for Wedding Photographers

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Podcast Interview with Heidi Thompson

We are chatting with Heidi Thompson of Evolve Your Wedding Business all about how to create a profitable marketing plan for your business. Heidi is a businesses strategist and coach who helps wedding professional access their potential profits with a solid marketing plan.

You can listen to Tea with Jainé on Apple Podcasts, Spotify, Google Podcasts and all other major podcasting platforms. We’d love for you to leave us a review to help other listeners find out about us. Want to support Tea with Jainé? You can make a monthly contribution by using the Support this Podcast button in our profile.

Thank you so much for all of your kind support!! xo

Heidi Thompson Evolve Your Wedding Business

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