How to Avoid Mishmash Design by Understanding your Seasonal Brand Personality with Lisa Aihara

April 5, 2022 Jaine Kershner

We are chatting with Lisa Aihara about how to avoid mishmash design by understanding your seasonal brand personality. Lisa helps us understand and explains what mishmash design is, how we can find our brand’s season, and how to use that information to tie all of our brand collateral together. A little bit about Lisa is that she is the owner of Ellette Studio, a strategic branding studio for wedding pros, coaches, and lifestyle entrepreneurs who want to make meaningful connections with their customers. Before founding her own business Lisa built a successful digital marketing career with a decade of experience running strategies for brand marketing majors she worked in brand marketing for companies Disney and Hulu.

Check out Lisa’s FREE guide to find out your brand colors.

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The Importance of Bookkeeping with Hailey Fernelius

March 29, 2022 Jaine Kershner

Today I’m chatting with Hailey Fernelius all about the importance of bookkeeping. Hailey helps explain why bookkeeping is so important to every small business and how better understanding your books, will ultimately help your business in the long run. A little bit about Hailey is that she created The Wedding Planner Wingwomen to help wedding pros and small business owners transport their books from messy to organized. Money and Money management is always a great topic since people don’t talk about out in the open and I hope today’s show helps you feel more empowered to take care of our books!

Taking Risks and Building a New Business with McKenzi Taylor

March 22, 2022 Jaine Kershner

Today I’m chatting with McKenzi Taylor about taking risks and building a new business. Mckenzie shares how she has taken several big risks throughout her career. From when she started her wedding photography business to starting a brand new wedding planning business to serve a completely different client. Mckenzie walks us through her process of figuring out which risks are worth taking and how to make modifications along the way. A little bit about Mckenzie is that she is the Founder of Cactus Collective Weddings & Electric Sugar Elopements, McKenzie lives and works in Las Vegas, Nevada.

How to Prequalify Clients with Sam Jacobson

March 15, 2022 Jaine Kershner

Today I’m chatting with Sam Jacobson all about how to Prequalify Clients. Sam and I chat about why it’s important and necessary to pre-qualify your clients before you start the buyer’s journey together. Sam shares helpful tips, advice, and action steps to help you start prequalifying your clients in no time. A little bit about Sam, he helps event pros book more couples at higher prices. In 2018, He founded Ideaction Consulting with his wife (and fellow sales expert and now conversion copywriter), Katy. Since then, their team of seven has worked 1:1 with hundreds of clients providing business coaching, workshops, online courses, and website copywriting.

4 Ways to Elevate your Website Design with Emily Jane Lee

February 15, 2022 Jaine Kershner

I’m chatting with Emily Lee all about 4 ways to elevate your website design. Do you struggle with what to add to your site? Overwhelmed by mounds of text? Emily is here to help you figure out what to include and what to take away. A little bit about Emily is that she is a self-proclaimed website geek, a Squarespace expert, and a Dallas photographer. As a custom web designer & content strategist for wedding professionals, she has helped 70+ businesses around the world grow with Squarespace through her one-on-one services.

Podcast Sponsor: Kickstart Accounting - https://kickstartaccountinginc.com
Schedule your discovery call and be sure to mention Tea with Jainé & let them know where you found out about Kickstart Accounting.

How to Fine Tune Your Design Process and Balance Aesthetics with Logistics with Rebecca Rose Events

January 25, 2022 Jaine Kershner

I’m so thrilled to be chatting with Becca and Betsy from Rebecca Rose Events all about how to fine-tune your design process and balance aesthetics with logistics. They share why fine-tuning your design process can actually set you apart in a sea of other wedding industry professionals. The duo shares what they’ve learned from running a successful business and gives tons of tips and insight along the way. A little bit about Becca is that she is a founding partner and creative director of Rebecca Rose Events. With over 18 years of experience, she has excited hundreds of special events and has been named one of the best wedding planners by Southern Living. Betsy co-owns Rebecca Rose Events and loves to produce memorable events for those who cherish hospitality and entertaining as a time-honored tradition.

How to Master the Dreaded Sales Call with Carissa Woo

January 18, 2022 Jaine Kershner

We are chatting with Carrissa Woo all about how to master the dreaded sales call. Carissa and I talk about her unique style to approach the sales call in a more informal way to disarm the clients and couples and get to what’s important to them right from the very beginning. How by approaching your sales to call with high energy and being the first to reply will help you master your next sales call. A little bit about Carissa, she is an award-winning wedding photographer turned business coaching. With over a decade of experience, Carissa has built a thriving business, and she is ready to share her recipe for success with other passionate photographers. And for you extroverts out there, I think you are going to love Carissa’s approach to sales calls.

Inside the Mindsets of Successful Entrepreneurs with Alora Rachelle

December 14, 2021 Jaine Kershner

I’m so thrilled to be chatting with Alora Rachelle because we take a dive deep into the mindsets of successful entrepreneurs. This episode is so powerful and gives you some great tangible tips on how to get out of your own way. A little bit about Alora is that she is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing, and systems that create balance and healthy boundaries. Alora is also the creator of The Instagram Strategy Course, Align your Brand Masterclass along with other programs, and is launching a new program in 2022.

What a Virtual Assistant Can Actually Do for your Business with Holly Smith - The Genie VA

December 7, 2021 Jaine Kershner

In today’s episode with Holly Smith, we are chatting about what a virtual assistant can actually do for your business. Holly shares why she left her job as a wedding coordinator, started her Virtual assistant company, and how she helps wedding photographers run their business from the UK. A little bit about Holly, she is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business.

Reclaim your Time by Strategically Implementing Systems into your Business with Geomyra Pollard

November 30, 2021 Jaine Kershner

I’m so excited for today’s episode with Geomyra Pollard all about how to reclaim your time by strategically implementing systems into your business. She shares why systems are a proactive part of your strategy which will allow you to reclaim your time and have a more profitable business. A little bit about Geomyra Pollard is that she is a well-rounded life + biz coach for creatives that aspire to create and live with grace, passion, and purpose. Through her coaching firm, courses, and podcast, Living Well-Rounded, Geomyra finds joy as the strategic support and encouragement for entrepreneurs seeking a thriving business and a well-rounded life.

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