A Candid Look at Parenting in the Event Industry with Amber Anderson

May 17, 2022 Jaine Kershner

Today I’m chatting with Amber Anderson all about a candid look at parenting in the event industry. Amber and I discuss how she has structured her life and business to work for her family. She shares a fresh perspective on parenting in the event industry and candidly talks about how by being open to help either from inside or outside the home, you are able to still focus on your business while enjoying time with your kids. A little bit about Amber is that she is the founder of Heavenly Day Events and the host of Refine for Wedding Planners. Amber desires to coach and mentor planners via the largest Facebook group exclusively for wedding planners by offering a course, retreat, membership, and templates.

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Choosing Your Business Structure, Business Name, and Trademark with Kailey Jacomet

May 10, 2022 Jaine Kershner

I’m chatting with Kailey Jacomet all about choosing your business structure, business name, and trademark. Kailey and I chat about the different types of business structures to consider when starting your business along with choosing a business name that will have longevity. We also discuss the how-to and the why behind trademarking certain parts of your brand. A little bit about Kailey is that Kailey Jacomet is a business attorney and mom of two. In her law practice, Brand Law Boutique, she helps entrepreneurs protect their brands with trademark registration, and provides attorney-drafted contract templates for service providers in her shop, Contractista. This conversation is an important first step when starting your business or if you’re like me, thinking about changing your business name a few years in. I hope it’s helpful for you today but feel free to reach out to Kailey directly for further assistance.

Remaining Relevant in a Changing Industry with Tasha Bracken

May 3, 2022 Jaine Kershner

I’m chatting with Tasha Bracken all about how to stay relevant in a changing industry. Tasha and I chat about how staying relevant and up to date with technology, wedding trends, and branding is keeping yourself in the know with your evolving clientele. A little bit about Tasha owns Tasha Bracken Events which is a full-service event planning company for weddings, events, and gala’s based in Boston. Her work has graced countless prestigious publications like Grace Ormonde, Style Me Pretty, and Carats and Cake.

Using Your Wedding Photo Biz to Build Personal Wealth with Erinn Bridgman

April 26, 2022 Jaine Kershner

I’m chatting with Erinn Bridgman all about how to use your wedding business to build your personal wealth. Erin shares how she created a 6-figure photography business in under two years and how that gave her the capital to begin her real estate empire. A little bit about Erin is that she’s a money management and mindset coach who empowers female entrepreneurs to design a business that is not just 'profitable' but actually grows their personal wealth.

How to Avoid Mishmash Design by Understanding your Seasonal Brand Personality with Lisa Aihara

April 5, 2022 Jaine Kershner

We are chatting with Lisa Aihara about how to avoid mishmash design by understanding your seasonal brand personality. Lisa helps us understand and explains what mishmash design is, how we can find our brand’s season, and how to use that information to tie all of our brand collateral together. A little bit about Lisa is that she is the owner of Ellette Studio, a strategic branding studio for wedding pros, coaches, and lifestyle entrepreneurs who want to make meaningful connections with their customers. Before founding her own business Lisa built a successful digital marketing career with a decade of experience running strategies for brand marketing majors she worked in brand marketing for companies Disney and Hulu.

Check out Lisa’s FREE guide to find out your brand colors.

The Importance of Bookkeeping with Hailey Fernelius

March 29, 2022 Jaine Kershner

Today I’m chatting with Hailey Fernelius all about the importance of bookkeeping. Hailey helps explain why bookkeeping is so important to every small business and how better understanding your books, will ultimately help your business in the long run. A little bit about Hailey is that she created The Wedding Planner Wingwomen to help wedding pros and small business owners transport their books from messy to organized. Money and Money management is always a great topic since people don’t talk about out in the open and I hope today’s show helps you feel more empowered to take care of our books!

How to Evaluate Whether an Investment is the Right Fit, Right Now with Danielle Hayden

March 8, 2022 Jaine Kershner

Today I’m chatting with Danielle Hayden from Kickstart Accounting all about How to Evaluate Whether an Investment is a Right Fit, Right Now. Danielle helps us understand how we should be evaluating our business, what type of professionals we should have on our team, and gives us the tools to evaluate our own decisions. A little bit about Danielle is that she is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Danielle is the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series.

Schedule your discovery call with Kickstart Accounting - mention TEA WITH JAINE in the referral code and let them know you found them through the show!

Overcoming Marketing Fatigue in the Event Industry with Julianne Smith

February 8, 2022 Jaine Kershner

I’m so thrilled to be chatting with Julianne Smith all about how to overcome marketing fatigue in the Event industry. Are you burnt out from doing it all, all by yourself? Julianne shares her tips and advice on how to shut out the noise and focus on what’s working best for you! A little bit about Julianne is that she is a nationally recognized wedding accessory designer, digital media strategist, and small business educator. She helps creative small businesses throughout the wedding industry who are struggling and confused with their online presence. Julianne offers done-for-you services, online courses, and speaking engagements on search engine optimization, blogging, and Pinterest.

Inside the Mindsets of Successful Entrepreneurs with Alora Rachelle

December 14, 2021 Jaine Kershner

I’m so thrilled to be chatting with Alora Rachelle because we take a dive deep into the mindsets of successful entrepreneurs. This episode is so powerful and gives you some great tangible tips on how to get out of your own way. A little bit about Alora is that she is an expert wedding photographer and educator who believes in strategic marketing and growing a successfully aligned business. She is passionate about living a life she loves and helping others do the same by creating businesses that bring strong brand positioning, marketing, and systems that create balance and healthy boundaries. Alora is also the creator of The Instagram Strategy Course, Align your Brand Masterclass along with other programs, and is launching a new program in 2022.

How to Grow Your Business even in Hard Times - Hustle & Gather

October 26, 2021 Jaine Kershner

I’m excited to chat with Courtney and Dana from Hustle and Gather about how to grow your business even in hard times. We all know that the last 2 years have not been easy for small business owners and that’s why I’m so happy to have them join us today and share ways that we can still grow our business when things are still uncertain. A little bit about Courtney and Dana before we get started, they are a sister duo based in North Carolina and are perpetual entrepreneurs. They have created three successful businesses and are passionate about helping entrepreneurs succeed. They are on a mission to inspire others to take big leaps, dream big dreams, and create amazing teams that grow profits and an enjoyable (but productive) culture within the business and I’m so excited to have them both here today!

Listen to Hustle and Gather Podcast

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