The Importance of Bookkeeping with Hailey Fernelius

March 29, 2022 Jaine Kershner

Today I’m chatting with Hailey Fernelius all about the importance of bookkeeping. Hailey helps explain why bookkeeping is so important to every small business and how better understanding your books, will ultimately help your business in the long run. A little bit about Hailey is that she created The Wedding Planner Wingwomen to help wedding pros and small business owners transport their books from messy to organized. Money and Money management is always a great topic since people don’t talk about out in the open and I hope today’s show helps you feel more empowered to take care of our books!

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Taking Risks and Building a New Business with McKenzi Taylor

March 22, 2022 Jaine Kershner

Today I’m chatting with McKenzi Taylor about taking risks and building a new business. Mckenzie shares how she has taken several big risks throughout her career. From when she started her wedding photography business to starting a brand new wedding planning business to serve a completely different client. Mckenzie walks us through her process of figuring out which risks are worth taking and how to make modifications along the way. A little bit about Mckenzie is that she is the Founder of Cactus Collective Weddings & Electric Sugar Elopements, McKenzie lives and works in Las Vegas, Nevada.

How to Prequalify Clients with Sam Jacobson

March 15, 2022 Jaine Kershner

Today I’m chatting with Sam Jacobson all about how to Prequalify Clients. Sam and I chat about why it’s important and necessary to pre-qualify your clients before you start the buyer’s journey together. Sam shares helpful tips, advice, and action steps to help you start prequalifying your clients in no time. A little bit about Sam, he helps event pros book more couples at higher prices. In 2018, He founded Ideaction Consulting with his wife (and fellow sales expert and now conversion copywriter), Katy. Since then, their team of seven has worked 1:1 with hundreds of clients providing business coaching, workshops, online courses, and website copywriting.

How to Evaluate Whether an Investment is the Right Fit, Right Now with Danielle Hayden

March 8, 2022 Jaine Kershner

Today I’m chatting with Danielle Hayden from Kickstart Accounting all about How to Evaluate Whether an Investment is a Right Fit, Right Now. Danielle helps us understand how we should be evaluating our business, what type of professionals we should have on our team, and gives us the tools to evaluate our own decisions. A little bit about Danielle is that she is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. Danielle is the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series.

Schedule your discovery call with Kickstart Accounting - mention TEA WITH JAINE in the referral code and let them know you found them through the show!

How to Create and Optimize Your Social Media Profiles Based on Your Personal Brand with Salima Omwenga

March 1, 2022 Jaine Kershner

Today I’m chatting with Salima Omwenga all about how to create and optimize your social media profiles based on your personal brand. Salima shares why we should be using social media to show off our brand, personalities, and how it can even unlock new career opportunities. A little bit about Salima before we get started is that she is a personal brand strategist and the founder of UFlourish, a platform where driven workforce professionals and entrepreneurs can learn how to develop a strong personal brand that will unlock new career and business opportunities all while living a life they love.

4 Ways to Elevate your Website Design with Emily Jane Lee

February 15, 2022 Jaine Kershner

I’m chatting with Emily Lee all about 4 ways to elevate your website design. Do you struggle with what to add to your site? Overwhelmed by mounds of text? Emily is here to help you figure out what to include and what to take away. A little bit about Emily is that she is a self-proclaimed website geek, a Squarespace expert, and a Dallas photographer. As a custom web designer & content strategist for wedding professionals, she has helped 70+ businesses around the world grow with Squarespace through her one-on-one services.

Podcast Sponsor: Kickstart Accounting - https://kickstartaccountinginc.com
Schedule your discovery call and be sure to mention Tea with Jainé & let them know where you found out about Kickstart Accounting.

Overcoming Marketing Fatigue in the Event Industry with Julianne Smith

February 8, 2022 Jaine Kershner

I’m so thrilled to be chatting with Julianne Smith all about how to overcome marketing fatigue in the Event industry. Are you burnt out from doing it all, all by yourself? Julianne shares her tips and advice on how to shut out the noise and focus on what’s working best for you! A little bit about Julianne is that she is a nationally recognized wedding accessory designer, digital media strategist, and small business educator. She helps creative small businesses throughout the wedding industry who are struggling and confused with their online presence. Julianne offers done-for-you services, online courses, and speaking engagements on search engine optimization, blogging, and Pinterest.

How to Fine Tune Your Design Process and Balance Aesthetics with Logistics with Rebecca Rose Events

January 25, 2022 Jaine Kershner

I’m so thrilled to be chatting with Becca and Betsy from Rebecca Rose Events all about how to fine-tune your design process and balance aesthetics with logistics. They share why fine-tuning your design process can actually set you apart in a sea of other wedding industry professionals. The duo shares what they’ve learned from running a successful business and gives tons of tips and insight along the way. A little bit about Becca is that she is a founding partner and creative director of Rebecca Rose Events. With over 18 years of experience, she has excited hundreds of special events and has been named one of the best wedding planners by Southern Living. Betsy co-owns Rebecca Rose Events and loves to produce memorable events for those who cherish hospitality and entertaining as a time-honored tradition.

What a Virtual Assistant Can Actually Do for your Business with Holly Smith - The Genie VA

December 7, 2021 Jaine Kershner

In today’s episode with Holly Smith, we are chatting about what a virtual assistant can actually do for your business. Holly shares why she left her job as a wedding coordinator, started her Virtual assistant company, and how she helps wedding photographers run their business from the UK. A little bit about Holly, she is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business.

Simple Ways to Come Up with Content to Promote Your Wedding Business with Kate Storey

November 16, 2021 Jaine Kershner

I’m excited to chat with Kate Storey all about the simple ways to come up with content to promote your wedding business. I loved chatting with Kate about this topic because it’s something I’m truly passionate about. You are going to leave todays’ episode with plenty of inspiration, ideas, and even a few a-ha moments! A little bit about Kate before we get started, Kate Storey is a digital marketing specialist, copywriter, and social media expert. She is the co-owner of Book More Brides alongside her husband, Nick, where they help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales. I’m so excited to have Kate with us today!

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