Marketing and Sales Funnels with Taylor de la Fuente

November 2, 2021 Jaine Kershner

I’m excited to chat with Taylor de la Fuente all about marketing and sales funnels. Taylor explains what exactly is a sales funnel, a marketing funnel, and what’s the difference between the two of them. She also shares how we as wedding photographers can use it in our small businesses. A little bit about Taylor is that she is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples. I’m so happy she’s here and I know you are going to love today’s show.

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How to Grow Your Business even in Hard Times - Hustle & Gather

October 26, 2021 Jaine Kershner

I’m excited to chat with Courtney and Dana from Hustle and Gather about how to grow your business even in hard times. We all know that the last 2 years have not been easy for small business owners and that’s why I’m so happy to have them join us today and share ways that we can still grow our business when things are still uncertain. A little bit about Courtney and Dana before we get started, they are a sister duo based in North Carolina and are perpetual entrepreneurs. They have created three successful businesses and are passionate about helping entrepreneurs succeed. They are on a mission to inspire others to take big leaps, dream big dreams, and create amazing teams that grow profits and an enjoyable (but productive) culture within the business and I’m so excited to have them both here today!

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Styling with Intention with Lauren Field Design

October 19, 2021 Jaine Kershner

I’m thrilled to welcome my good friend Lauren from Lauren Field Design to the show! Today we are talking all about Styling with Intention whether it’s from your flat lay to overall wedding design, Lauren is here to help! A little bit about Lauren, she is a licensed architect and interior designer who loves to entertain and enjoys infusing high-touch hospitality to create memorable experiences for their clients and guest to enjoy. Lauren Field Design is run with her creative partner Elaine Church and is a comprehensive event & editorial design studio for clients who expect unparalleled service and an unforgettable experience full of thoughtful details. Lauren and Elaine are available worldwide and I’m so thrilled she is here today!

Why it’s Important for Business Owners to Set Terms and Stick to Them with Jenna Henderson

October 12, 2021 Jaine Kershner

I’m thrilled to welcome Jenna Henderson back to the show! We are chatting all about Why it’s Important for Business Owners to Set Terms and Stick to Them. Jenna shares why creating, setting, and sticking to your boundaries will help you thrive in your photography business. She shares stories about her own personal growth as a wedding photographer and educator and how she even created a course to specifically help wedding photographers deal with sticky situations. A little bit about Jenna, she is a photographer and coach with more than 15 years of experience in the photography industry. She believes deeply in helping women confidently create a business on their terms. Her superpowers are giving creative women permission to feel empowered within their business journey by giving them action steps for making their business feel right for them.

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Editing Consistency During a Busy Season with Lynne Reznick

October 5, 2021 Jaine Kershner

I’m chatting with Lynne Reznick all about Editing Consistency During a Busy Season. Lynne and I talk about why consistency is so important in your wedding photography workflow and photography style especially when you are in busy season. She shares her recommendations to help speed up your overall workflow from shooting to editing and few helpful tips along the way. A little bit about Lynne is that she is an educator turned photographer. Lynne is committed to building opportunities for connection and learning within the wedding industry and beyond. She recently launched her first online course called The Wedding Client Experience Academy and enjoys mentoring and coaching new wedding pros one-on-one and in hands-on workshops.

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How Income Taxes Actually Work with Braden Drake

September 28, 2021 Jaine Kershner

I’m chatting with Braden Drake all about How Income Taxes Actually Work. We talk all things income taxes that I know, it’s so scary but Braden really breaks it down into tangible, easy-to-understand, bite-sized bits of information that I know you are all going to easily comprehend. Seriously, it’s not that scary!! A little bit about Braden is that his is a licensed attorney and tax professional, working with an audience of creative entrepreneurs, including many professionals across the wedding industry. His business helps make the legal and tax stuff not suck so much for creative entrepreneurs and small business owners. He also educates creative entrepreneurs at all stages of business through courses, podcast, and book, Unf*ck Your Biz.

How to Use Moment-Driven Photography in the Wedding Industry

September 21, 2021 Jaine Kershner

I’m chatting with Angie Bonin and Gina Brocker about how to use moment-driven photography in the wedding industry. We chat about what exactly is moment-driven photography, how wedding photographers can start to incorporate into their body of work and slowly start attracting these types of clients, and how using moment-driven photography can help you stand out in a sea of wedding photographers. A little bit about the duo is located in Boston, MA, and believe that capturing moments rather than manufacturing images is the secret to an authentic, booming photography business. Check out their course Revealing the Narrative.

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4 Ways to Make your Website Stand out and Book Your Dream Clients

September 14, 2021 Jaine Kershner

I’m chatting with Amanda Shuman from Carrylove Designs about the 4 Ways to Make Your Website Stand out and Book Your Dream Clients. Amanda shares her thoughts and advice as to why your website is important, why neglecting your website is actually hurting your business and tips on what you can do right now to get your site back on track. A little bit about Amanda is that she is an award-winning designer and founder of Carrylove Designs. Carrylove Designs is a Digital Marketing Agency specializing in helping service-based businesses reach six figures and beyond through intentional branding. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.

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Tips for Running A Business With Your Best Friend

July 27, 2021 Jaine Kershner

I’m chatting with Elisabeth and Cami from Biz Birthday Bash all about tips for Running A Business With Your Best Friend. Elisabeth and Cami share their story about how they met in a stationery Facebook group, became instant best friends, and with a spark of an idea, created a thriving business together. A little bit about Cami is that she is wedding stationery & watercolor artist living in the sunshine state. Elisabeth is a calligrapher and wedding invitation designer based in Atlanta, GA and together they are Biz Birthday Bash. They are the creators and hosts of The Stationery Summit and A-Z directory Membership. They also have their own podcast Biz Birthday Bash.

5 Tips for Creating Wedding Submissions

July 26, 2021 Jaine Kershner

I don't know about you but wedding season is in FULL SWING over here and I have a bunch of new content pilling up on my computer. It got me thinking that I need to start submitting my work to get featured and you might be doing the same thing too.

You might be reading this and think, are blogs, magazines, and media outlets are still relevant?

The answer is Yes! They most certainly are. They are important in marketing your business to get in front of new clients, social proof, and brand alignment but if nothing else, for the wonderful SEO they provide to you and your vendors.

I wanted to share my top 5 tips for creating a strong wedding submission so that the next time you create yours, you've got a bit of a head start.

I hope it’s helpful but if you have any questions, leave a comment below and let us know!

5 Tips for Creating Wedding Submissions

No. 1 - A Color Story - ⁠Ask your client or wedding planner in advance what the color and theme of the wedding are going to be. You can then put in the work beforehand to make sure your backgrounds for the couple's details will work with the complete color story of the day. Editors LOVE this because they can tell a succinct story from start to finish.⁠

No. 2 - Research the Publication - The best way to ensure your wedding is a good match for the media outlet (blog/magazine) is to do your research. Make sure your photography style matches what the publication already shares with its audience.
⁠
No. 3- Pre-Style the Invitations -⁠ By taking the time to ask for the full invitation suite in advance, you will have plenty of time to figure out the styling of the paper before the actual day. You guys, PAPER TAKES TIME, and rushing on a wedding day is not the time to figure it out or just "wing it". By doing the homework beforehand, you can take the time to style the couple's wedding invitations, take a photo with your phone of the winning layouts, and then QUICKLY recreate it the day of the wedding for photos. You can always adjust the styling based on what elements you end up using, but remember, less is more. Don't overcrowd the paper with stuff that doesn't make sense or isn't even the couples.

No. 4 - Tell A Story from Start to Finish - When you are selecting your photos to submit, here is a good rule of thumb - 25% of the couple, 75% of the details including flat lays, table settings, venues, and environmental shots. They want to see it from start to finish to tell their audience a complete story. And don't forget DANCING & RECEPTION photos too!

No. 5 - Size Your Submission - Make sure to export your images with the correct size requirements for each publication because everyone is different. No two publications are the same.
⁠
I hope that is helpful but if you don't want to do it alone, I can help! I offer wedding curation services for wedding photographers. Click here to find out more about how we can work together.

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5 Tips for Creating Wedding Submissions

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